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Ananthapur, AP, India at a Maruvam crop field

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IIn collaboration with APMAS, I represented OHM Organic Farming during a visit to Ananthapur's women farmers. We explored aromatic crop cultivation, focusing on Maruvam, a fragrant plant used in perfume production. The farmers supply this to a nearby processing plant that extracts its essential oils for perfumes and beauty products. The intense fragrance permeated the area, lingering on my hands throughout the day. This inspiring experience led to the birth of Pranic Soil, sparking future collaboration opportunities. The partnership between OHM Organic Farming and APMAS strengthens local farming communities by combining practical knowledge with market opportunities.